Add Subscribers with Facebook Lead Ads?

Facebook Lead Ads can help you attract new subscribers by making it easy for Facebook users to sign up for your email marketing campaigns. When someone clicks on your Lead Ad, their contact information from Facebook is automatically added to the Lead Ad form. Users can edit or add additional contact details. 

To connect a Facebook Lead Ads form to your MailChimp list, you'll work in Facebook, MailChimp, and the integration application, Zapier. 

In this article, you'll learn how to add subscribers to your MailChimp list with Facebook Lead Ads and Zapier's Lead Ads Zap.

Things to Know

Here are some things to know before you begin this process.

·         To complete this process, you'll need MailChimp, Facebook, and Zapier accounts. Zapier is an integration application that will connect your Facebook Lead Ads to your MailChimp account.

·         Zapier’s Facebook Leads Ads Zap is a Premium app. To use it, you’ll need a Zapier paid plan.

·         To complete this process, you'll set up a Lead Ad in Facebook and create a connecting Zap in Zapier, which will add new leads to your MailChimp list. 

·         You can only add new Facebook leads to your MailChimp list. Previously collected leads can't be passed over to Zapier or MailChimp. Instead, export a CSV file of any leads collected prior to setup and import them to your MailChimp list.

Set Up Your Facebook Lead Ad

To ensure you collect the most useful information from leads, the fields included in your Lead Ad form should match the fields in your MailChimp list. Information added to Lead Ad form fields that don't match the fields in your MailChimp list won’t be passed over.

To help new subscribers easily recognize your brand when you send campaigns, the images and messaging in your ad should match your online brand strategy. If your ad is tied to a specific offer or giveaway, share a consistent message by tailoring your marketing message to compliment your email campaign content.

After you set up your Lead Ad, test it to see how it appears on desktop and mobile devices. For more information on how to set up and test your Lead Ads, take a look at Facebook's guides on how to create a Lead Ad, preview the ads you create, and Facebook'sLead Ad Testing Tool.

After you set up your Lead Ad, add groups to your MailChimp list to organize new leads so you can target them with email marketing campaigns later.

Add a MailChimp Group for New Leads

MailChimp tracks how subscribers are added to your list on the  subscriber profile. The signup source for any subscriber added to your list with a Zap shows "Zapier." 

If you use multiple Zaps to add subscribers to your MailChimp list, you'll need to use groups to organize zapped subscribers, so you can identify them later. Set up your groups first, and choose where to add your leads when you set up the Zap.

Add Groups to a List
Add Subscribers to Groups
Send to Groups in Your List

After you've added groups to your MailChimp list, log in to Zapier and set up the Facebook Lead Ads Zap to connect your Facebook and MailChimp.

Configure Your Zap in Zapier

In your Zapier account, add a Facebook Lead Ads Zap and choose the Facebook Page and Lead Ad form you want to use. Be sure to test the connection between MailChimp and Facebook to ensure your leads are added to your MailChimp list.

Your MailChimp list groups will automatically display as you build your Zap, so you can choose where to add your leads. After setup is complete, Zapier will add leads as subscribers to your MailChimp list, and into the groups you picked.

Your Facebook Lead Ads Zap will only pull lead data from the specific Lead Ad form associated with the Zap. To pass over lead data from a different Facebook Lead Ad form, set up a separate Zap.

For setup tips and instructions, read Zapier's guide to Facebook Lead Ads.

How to Use Leads with MailChimp

After you've added leads to your list, try other MailChimp tools to target new subscribers with relevant email marketing campaigns.

If leads signed up to your list in response to a giveaway or offer, use our Automation feature to send a series of campaigns to your new subscribers.

Create a poll or simple survey to identify the type of marketing that is most compelling to your audience, or use segmentation to target sets of subscribers with follow up campaigns and special offers.

Take a look at Facebook's blog for more examples of how Leads Ads can be used to connect with new customers.

Share New Campaigns to Facebook ?

You may want to share your new campaigns on Facebook to reach people who aren't on your list yet, or advertise a promotion or event. Turn on Mail Chimp's Auto-post to Facebook feature, and we'll post a link to the archive version of your campaign on your personal profile, or business or fan Page you manage. Anyone who clicks the link can view your campaign, even if they aren't subscribed to your list.

In this article, you'll learn how to set your campaigns to auto-post to Facebook when you send to your subscribers.

Before You Start

Here are some things to know before you begin this process.

·         To use the auto-post feature, you'll need to integrate Facebook with your Mail Chimp account.

·         After you turn on auto-post, Facebook automatically selects a thumbnail image to post with your campaign. To customize your thumbnail image, enable our Social Cards feature.

·         Auto-post to Facebook is available for Regular, Plain-Text, or RSS campaign types only.

Turn On Auto-Post to Facebook

To turn on the Auto-post to Facebook feature, follow these steps.

1.      Navigate to the Setup step of the Campaign Builder.

2.      In the Social Media section, check the Auto-post to Facebook box. 

 

If you don't have the Facebook integration set up yet, click Connect to Facebook. 

 

It'll take a minute for us to set up the integration. When you're returned to the Setup step, check the Auto-post to Facebook box.

3.      Choose the Facebook profile, fan Page, or business page where you want your campaign to post. 

 

4.      Continue through the Campaign Builder.

Edit “Like Us on Facebook” Links in Templates ?

This feature requires Author user level or higher.

When you use a Mail Chimp template that includes a "Friend us on Facebook" link, it will point to the Facebook profile integrated with your Mail Chimp account. You can edit this and instead link to a specific Facebook Page, rather than your profile.

In this article, you'll learn how to edit the "Friend us on Facebook" link.

Before You Start

Here are some things to know before you begin this process.

·         You don't have to have the Facebook integ ration set up to complete this process.

·         If you haven't set up the integration, the "Friend us on Facebook" link will point to Facebook's website.

Edit the "Friend Us On Facebook" Link

To edit the "Friend us on Facebook" link, follow these steps.

1.      Navigate to the Design step of the Campaign Builder.

2.      Click the block that contains the Facebook link to open the editing pane.

3.      Highlight the link text, and click the Link icon. 

 

4.      In the Web Address (URL) field, replace the content with the URL for your Facebook page, and clickInsert. 

5.      Click Save & Close.

To check the link, preview the campaign and click the link to confirm it goes to the correct page.

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